The 6 most important email marketing trends of 2023

See the top trends in email marketing for 2023 and adjust your email campaigns accordingly to generate more conversions. 1. Mobile optimization can't be overemphasized Because today people not only like to read books from their pockets, they like it. Mobile is now the preferred platform for reading emails, with over half of all emails opened. There is no “if” or “but” to deny this reality. Yes, in 2023, as many of us have long suspected, more people than ever will be opening newsletters and checking email on their phones. And finally, whether voluntary or not, accessibility is expanding everywhere. This trend will continue as each new technology is introduced, paving the way for record levels of affordability. 2. Tracking where emails are opened can greatly improve your campaigns. Simply 'sending' an email wasn't good enough for a while, but creating templates and using high-quality email templates that, to your knowledge, are 100% searchable an...