The 6 most important email marketing trends of 2023

 

See the top trends in email marketing for 2023 and adjust your email campaigns accordingly to generate more conversions.

1. Mobile optimization can't be overemphasized

Because today people not only like to read books from their pockets, they like it. 

Mobile is now the preferred platform for reading emails, with over half of all emails opened. There is no “if” or “but” to deny this reality. 

Yes, in 2023, as many of us have long suspected, more people than ever will be opening newsletters and checking email on their phones. 

And finally, whether voluntary or not,  accessibility is expanding everywhere. 

This trend will continue as each new technology is introduced, paving the way for record levels of affordability.

2. Tracking where emails are opened can greatly improve your campaigns.

Simply 'sending' an email wasn't good enough for a while, but creating templates and using high-quality email templates that, to your knowledge, are 100% searchable and readable on  mobile devices 

Yes. It's a little super important right now 

There's no going back!

3. Targeted automation is key to scaling operations

Most might agree, timing is everything.   

  

In fact, this will probably be a terrific time to say properly off the bat, Litmus gives an unfastened download in their 2023 State of Email Report. 

  

We particularly propose you take a look at it out considering that it`s a 56-web page unfastened-to-down load pdf protecting all of the trends, innovations, and enterprise updates to help you higher form your e-mail advertising campaigns in 2023. 

  

And at the same time as this complete document through Litmus gives a ton of the latest steerage at the ever-converting e-mail world, it additionally reaffirms simply how vital centered mailing keeps to be — and the way it has to come as no wonder to everybody that Litmus famous those centered emails account for 1/2 of maximum company`s e-mail advertising sales today. 

  

So while confronted with such apparent overwhelming data, you could most effectively assume campaigns of each grownup and mainstream market to emerge as smarter and greater cunning in their pursuit of locating that always-fascinated target market that unearths the cost of their content.

4. Over-reliance on automation is a terrible email marketing trend

OK, one of the often underestimated things about email marketing campaigns is that they don't have to behave like robots. 

Never underestimate the human touch or personal creation and how much it can impact your campaign. increase. 

If your content is seen or seen like a robot, people will skip it, no matter how beneficial you think it is!

5. Interactive content, but text only

2023 will bring many fancy ways to deliver messages, but we believe that most users prefer plain text emails without excessive use of HTML. 

Interactive content in plain text emails should also not be an afterthought. 

Polls, anyone? 

Fun questions, polls, and polls can do wonders for your engagement. 

Polls and surveys tend to do well because they are not overly intrusive. They also provide valuable feedback and new user data. 

In an overworked world, everyone is competing for attention.

6. Deliverability is still paramount to successful email campaigns

As always, deliverability is still a big issue, especially for adult product campaigns. 

Email services are tightening their terms of service for explicit content, making it harder than ever to find a good email provider in 2023. This is especially true among large companies. 

As tech-savvy companies keep rolling out new updates that can literally change the way email is delivered and displayed overnight, overhauls are not uncommon (and very rushed! ). 

Enjoy watching your email client evolve. 

In fact, it's always a good idea to stay up to date with the latest email providers such as Microsoft/Outlook.com, GMAIL, and YAHOO. This keeps you up to date with all the updates that could theoretically impact your email marketing campaigns (see Litmus` 2023 for details). state by email).

Thank You!